Alice in Sunderland

– In September 2009 we won the tender to produce two permanent projected artworks as part of Sunderland’s ambitious Cultural Masterplan.
Central to these digital artworks on St Thomas Street are recurring images of the inside of the White Rabbit’s pocket watch. Imagery of brass cogs and the internal workings of clocks and watches runs throughout the work with images of local dancers from the Kathleen Davis Dance School, glass objects from the Sunderland Museum & Winter Gardens, dancers from the Theatre Restaurant and images of welders from industrial ship crane builders Liebherr.


We designed and built the first two permanent outdoor projection artworks in the UK. The projection systems work as a digital clock, triggered on the hour as part of the overall light and sound interactive installation.
The installation was launched in September 2010 and is part of a complete face lift of St. Thomas Street that includes a commission by sound artist Bill Fontana, street lighting from Kapok and street furniture from Charlie Davidson. The project was initially curated by Ian Banks from Atoll.

Supported by Sunniside Partnership, One NorthEast, Sunderland City Council, Sunderland arc and HCA.