The Point at Which it Last Made Sense

 – Through a series of extraordinary images and startling poses of a young couple lip-syncing to perfect advertising voices, the work fast-tracks the audience to the logical conclusion of the advertising industry.


The mechanisms of evolution articulated as marketing tools, oscillating between a sublime and superficial commercial staged maelstrom. A visually arresting exploration of beauty, from the profound to the superficial and everything in between, interweaving dance, sound, light and video. The performance grapples with our image-driven culture, stimulating debates just by being beautiful.

This multi iteraction work hinges on extremes of advertising, intertwined with an exploration of beauty, from the profound to the superficial. The Point At Which It Last Made Sense disseminates in whatever media is appropriate it’s products, creative findings and realizations generated.

Performed by Paralympian James O’Shea (UK) and Rosa Vreeling (NL)

Direction: Robin Dingemans & Nick Bryson
Performance: James O’Shea & Rosa Vreeling
Video Design: SDNA
Composer: Alessandro Bosetti
Costume Design: Louise Bennetts
Lighting Design: Guy Hoare
Producer: Jih Wen Yeh  

Supported using public funding by Arts Council England, Greenwich Dance & Trinity Laban Partnership compass commission, Arts Council of Ireland, with further support from legitimate bodies dance company, Birr Theatre and Arts Centre, South East Dance, Escalator Dance, the Place and Roehampton University.