Alice in Sunderland

-Permanent projected artworks inspired by the White Rabbit’s pocket watch


In September 2009 SDNA won the tender to produce two permanent projected artworks as part of Sunderland’s ambitious Cultural Masterplan.
Central to these digital artworks on St Thomas Street are the recurring images of the inside of the White Rabbit’s pocket watch. Imagery of Brass cogs and the internal workings of clocks and watches runs as are a visual motif throughout the work, with and include images of local dancers, glass objects from the Sunderland Museum & Winter Gardens and images of welders from industrial ship crane builders Liebherr. These projection systems work as a digital clock, triggered on the hour as part of the overall light and sound interactive installation.

The installation was launched in September 2010 and was part of a complete face lift of St. Thomas Street that includes a commission by sound artist Bill Fontana, street lighting from Kapok and street furniture from Charlie Davidson.

The project was supported by Sunniside Partnership, One NorthEast, Sunderland City Council, Sunderland arc and HCA.