Imagined Collections – Ipswich Museum

Holograms, projections, soundscapes and lighting effects transforming the museum’s Victorian Natural History Gallery. Taking audiences on a journey into a surreal world of exotic, unearthly creatures and imaginary landscapes inspired by the museum’s eclectic collection of objects and artefacts.

‘A very inventive use of technology, so inspiring to experience the museum in a different way’ – museum visitor

Ipswich Museum invited SDNA to interpret the Victorian Natural History Gallery and deliver an event for their After Dark’ lates programme. Inspired by the eclectic range of objects and curiosities in the museum’s collection, we animated the whole gallery using 3D holograms, projections, soundscapes and lighting effects. The event attracted a record number of visitors and museum staff reported it as one of their most successful and popular.